Copywriting Services for Lawyers & Professional Firms
Generate leads and grow your practice with website copy that resonates, engages, and converts.
And valuable marketing content that wins client loyalty.
I provide a range of copywriting services designed to meet the specific needs of Australian lawyers and professional services firms, including capability statements, executive bios, eDMs, website copy, and more.
All copy is written with your clients in mind - making it easy for them to understand what you do and why you’re the right practice.
Get in touch now to discuss:
WEBSITE COPYWRITING
Your website is where clients look first. Don’t send them to your competitors.
What your website says can be the difference between securing an enquiry or not - and you only have seconds to capture interest.
I’ll rewrite your website copy so prospects are compelled to call - no new site or design investment needed. I'll showcase the services, skills, and successes that set you apart - all the crucial things clients must know to choose your firm above competitors - so your website delivers the leads it should.
Professional, on-brand, and jargon-free, my SEO-optimised (Google-friendly) website copy ensures that clients don’t just find you online but also stay with you, as the trusted, go-to expert for their ongoing professional services needs.
Read my blog about why poor copywriting is a key reason many law firm and professional services websites fail.
CAPABILITY STATEMENT COPYWRITING
A capability statement is your company’s CV. Make your firm the perfect candidate.
A good capability statement is concise, compelling, and summarises what you do, who you do it for, and your results.
It can be an introductory one-page handout or a multi-page pitch for presentations and proposals. Whatever you need it for, my capability statement copywriting service ensures it stands out with stakeholders and decision-makers.
CORPORATE & EXECUTIVE BIO COPYWRITING
Sell your team’s skills & successes the right way.
Your team makes your firm unique. Avoid bland bios and market your team’s strengths and skills with professionally written executive bios that give prospects several good reasons to choose you.
Your team’s achievements, results, successes, experience, and expertise - I’ll leave clients with no doubt that you’re the right people to solve their problems and support their growth.
BLOG COPYWRITING: THOUGHT LEADERSHIP & TRENDS
Don’t have the time or resources to write blogs & articles?
I’ll position your firm as the industry expert and leader in your commercial field with well-written thought leadership articles and SEO-optimised blog posts. A bank of ready-written content for your LinkedIn and socials, I’ll cover the questions your prospects and clients are asking and the answers and advice they’re searching for.
E-BROCHURE COPYWRITING
Send an e-brochure that prospects will actually read.
Make your e-brochure (and printed version) something clients and prospects save, not ‘send to bin’.
I’ll transform your corporate brochure into a page-turner and make it the impressive ‘why choose you’ prospectus it needs to be. Rather than just a tick-box in your marketing efforts!
corporate award entry copywriting
And the award goes to…
Whether you are entering top industry awards or local business awards, give yourself the best shot at making the shortlist with my award entry copywriting.
Gain recognition, elevate your profile, and rank highly amongst your peers with a professionally written, compelling entry that meets all criteria. Leverage your nomination and spread the word to staff, clients, and prospects.
EMAIL MARKETING/eDM COPYWRITING
Send emails that subscribers look forward to opening.
Issue eDMs that clients want to get in their Inbox. Concise, compelling, and always with a call to action, build loyalty, relationships, and generate leads with mobile-optimised, ‘must-open’ emails that your subscribers value and click-through.
PRESS RELEASE COPYWRITING
Secure coverage in your key trade press.
Exec hires, news, or services to shout about? Target your trade press with a professionally written press release. As a trained journalist and former PR professional, writing press releases is second nature. I draft press releases that are editorially ready to use and include all your key messages.
AI COPY EDITING & IMPROVEMENT
Turn AI copy into your tone of voice.
Experimented with ChatGPT or other AI copywriting tools for your marketing content but found the results robotic? I will rework your AI-generated copy into the right tone of voice, making it compelling, of value to clients, and on-brand. AI is a great starting point for content - I bring the copywriting expertise and human touch that’s missing. Learn more about AI copywriting here!
Get a copywriting services quote for your practice
Complete the form below or email elizabeth@elizabethwilsoncopywriting.com.