Your copy should make it easy to choose you.
I help organisations communicate the quality, positioning and credibility of their business to clients, stakeholders and decision-makers.
This includes corporate websites, articles and client-facing communications for firms and businesses in sensitive or regulated sectors, including insurance, healthcare and legal.
I’m typically brought in when:
People don’t understand what you do
Your messaging doesn’t reflect your positioning
Messaging has evolved, but what you send out hasn’t caught up
You explain things better than your website does to potential clients
Internal teams don’t have the time or specialist expertise.
When perception and reputation matter, I ensure what you put in front of people is easy to understand, trust and act on.
Let’s make sure your messaging is doing its job.
Recent corporate work - EML Group
A full website rewrite for EML Group, Australia’s largest personal injury claims manager. Working within a complex and sensitive insurance sector, I partnered with EML’s internal marketing and comms teams to clarify messaging and deliver reassuring, informative copy for employers, stakeholders and injured workers.
Strategic Messaging & Copywriting Services
From corporate websites to stakeholder communications, I support organisations across a wide range of projects and channels.
This might be a one-off project, such as a website refresh or campaign brochure, or ongoing communications support when needed.
As a Sydney-based senior freelance copywriter with 25+ years’ experience across copywriting and PR, I advise organisations on positioning and tone of voice alongside the copy itself - ensuring everything you put out comes across in the right way.
Corporate Websites
Your website needs to clearly explain who you are, what you do and why you’re trusted. I help organisations create clear, credible website messaging aligned to their positioning, whether it’s a full site rewrite, new pages or a targeted refresh. Content is structured for SEO and AI-driven discovery where needed, while still working effectively on the page without compromising tone, accuracy or governance.
Corporate Communications & Collateral
Corporate and business messaging needs to be consistent across multiple formats - from marketing materials like brochures and newsletters to capability statements and whitepapers. I provide organisations with clear communications that work together across every touchpoint, so everything presented to clients and stakeholders is cohesive and credible.
Articles, Blogs & Thought Leadership
Articles and blogs are among the most effective ways to be surfaced by AI tools such as Google AI Overviews, ChatGPT and Perplexity. They also help establish credibility and keep clients engaged. I write clear, useful thought leadership, reinforcing your authority in your sector while making complex topics easier for clients to understand. I also refresh and restructure existing articles to make them clearer and more useful, in line with how people search for information today.
Press Release & PR
As a trained journalist and senior PR professional, I provide clear, accurate and commercially aware media and stakeholder communications, including press releases, announcements and trade media content.
Award Submissions & Executive Recognition
Award entries need to clearly communicate impact, leadership and measurable outcomes - often within tight word counts. I help organisations develop focused, structured submissions that match award criteria and are easy for judges to assess.
AI Review, Editing & Humanisation
Many professional firms are now using AI to generate articles and content, but are finding the output needs human judgement to make it genuinely useful to readers. I refine and elevate AI-generated content so it reflects your tone, positioning and professional standards.
Trusted by Organisations Across Australia
My clients include corporates, professional services firms and established brands across multiple sectors.
What Clients Say
Let’s Improve Your Messaging
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Or email me directly: elizabeth@elizabethwilsoncopywriting.com