Australia’s Freelance Copywriter for Corporate & Professional Services Firms
Copy that strengthens trust - and makes an impact
As a senior Sydney-based freelance copywriter, I work with Australian corporates and professional services firms on all types of external and client-facing communications.
With 25+ years in copywriting and senior PR roles, my work covers website copy and critical corporate messaging - including projects for sensitive or governance-led environments where accuracy, judgement and credibility are essential.
Whether you’re refining your positioning, establishing thought leadership, or need clearer differentiation in your market, my copy delivers the clarity clients and stakeholders need to make confident decisions.
Let’s discuss your project - no obligation.
What copywriting services does your business need?
I work with companies and organisations throughout Australia, New Zealand, and the Asia-Pacific region, in sectors including insurance, legal, and healthcare.
SEO Website Copywriting
Your website needs to clearly explain who you are, what you do and why you’re trusted. As an experienced website copywriter, I help ensure your site is clear, credible and aligned to your brand - whether it’s a full site rewrite, new pages or a targeted refresh. Content is structured for SEO and AI-driven discovery where needed, without compromising tone, accuracy or governance requirements.
Marketing Collateral Copywriting
Corporate messaging needs to be consistent across multiple formats - from brochures and capability statements to whitepapers, emails and newsletters. My marketing collateral copywriting services help ensure everything is on-brand and working together with the wider communications your clients and stakeholders see.
SEO Blog Copywriting
Blogs are your #1 way to get cited by AI like Google AI Overviews, ChatGPT and Perplexity. They also keep your customers engaged and loyal. As an experienced blog copywriter, I write SEO blogs that keep your content fresh, useful and trusted, positioning you as an industry leader.
Press Release & Corporate Copywriting
Big announcement to shout about? As a trained journalist & senior PR professional with over 25 years of copywriting expertise, my press release & PR copywriting services build your business and enhance your image.
Awards & Industry Recognition Copywriting
Award entries have to pack a lot in - often in very few words. My award entry copywriting services help ensure your submission demonstrates impact, leadership and outcomes, in a way that’s focused, credible and easy for judges to understand and assess.
Brand Storytelling Copywriting
I’ll turn your ‘About’ story into a must-read. Using my years of PR and journalism expertise, I’ll uncover the hook that makes you stand out, interviewing the people-in-the-know in your business to make your story shine.
AI Content Editing & Improvement
Using AI copywriting tools like ChatGPT but find the results average rather than amazing? I will revise, edit, and improve your AI-produced content and give it the professional, compelling tone it needs to work for your business and engage your customers.
Trusted by Australian Businesses
My copywriting clients range from leading Australian corporates, lawyers, and industry bodies to manufacturers, fertility clinics, and household brands.
Latest copywriting project: EML Group new website
A complete website rewrite for EML Group, Australia’s largest personal injury claims manager. A complex and sensitive sector, I worked with EML’s teams to shape strategic messaging and produce clear, emphatic copy that connects with employers, stakeholders and injured workers.
Insurance copywriter Elizabeth Wilson for EML Group
Copywriting results: What my clients say
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