Seeking a Skilled Press Release & PR Copywriter?

Company news to announce but no PR agency?

I’ll turn your news into THE news.

I'm a journalist-trained former senior PR professional at one of the UK's top PR agencies.

With nearly three decades of experience writing press releases - from the era of print media to today’s digital platforms - I know how to craft your news to maximise the chance of coverage in key trade press.

Drafting press releases and PR copy requires a unique skill set distinct from other forms of copywriting - I excel at creating compelling stories that news outlets can use directly.

My press release and PR copywriting services are ideal for clients who don't require a full-time PR agency but have important news to share.

Press Release & PR Copywriting Services: How it works

Here's a quick run through of a typical press release writing process from brief to issuing, when you hire me as your press release and PR copywriter.

THE PRESS RELEASE BRIEF: WHAT’S THE NEWS?

What’s your news? It could be a business anniversary, major milestone, new product, new starters, or achievement. I’ll run though the information with you and secure the details of the key people I need to interview. If there’s more than one person to talk to, and quote in the story, that’s fine! I’ll chat to as many people as needed to get all the crucial details, facts, and data.

PR INTERVIEWS: TALKING TO THOSE IN THE KNOW

Now it’s time for the PR interviews. I’m highly experienced at interviewing clients for PR purposes, from CEOs to legal firm Partners and marketing managers. I’ll prepare key interview questions and send those through ahead of time, so you’re fully prepared with no need to ‘think on the spot’. If there’s anything you’re not sure about - or need to check details of - it’s no problem. Clients often think of things to add post-interview!

PRESS RELEASE DRAFTING: CREATING YOUR PR PIECE

Once I have everything I need to know - and any facts and figures - I’ll draft your press release, focusing on the strongest angle for your target media. Through my journalism training and years of PR expertise and dealing with the media, I’m at expert at ensuring the news hook - and the who, what, why, where, when, and how - is covered straight away, so news editors can immediately see why your story is ‘newsworthy’. The press release is also set out a certain way with a Notes to Editors, helping journalists to understand your brand and business, and get in touch for more information.

PRESS RELEASE REVISION: AMENDMENTS & revisions

I’ll send through your first draft for review and approval circulation in the business. Feel free to make any changes to the press release and the quotes I’ve used from your PR interviews. I’ll use the best ‘soundbites’ of the interviews, so that everything that’s said in your press release enhances the story.

PRESS RELEASE ISSUING: MEDIA DISTRIBUTION

Once you’ve approved the press release, it’s over to you to distribute to your target media. Pro-tip: Give the news desks a call and let them know the story you’re sending on email. It’s best if you issue press releases internally (rather than using me as the media contact), as this helps to build up and strengthen your media relationships with your key trade press. So that when they need expert commentary from within your industry, they know who to call.

press release use: internal & social MEDIA

Now your story is with the media, announce it internally, on your website, and on your socials. If you need help with the wording, let me know!

So now you know what’s involved in crafting a great press release, what do you have to shout about?

Example Press Release & PR Copywriting

Here are some examples of press release & PR copywriting work. Click on the image to read.

Hire me as your press release & PR copywriter: Get a press release quote

Complete the form below or email elizabeth@elizabethwilsoncopywriting.com.