Why Hire a Blog Copywriter
Don’t have the time to write regular blogs for your website & social media?
Lack of internal resource to produce engaging content?
Outsource it to me.
I'm a professional blog and article copywriter.
I've been writing blogs, articles, and insights for Australian and global businesses since the early days of websites when everyone first realised how critical regular posts are for SEO and engagement.
While the blog landscape has evolved, the demand for relevant posts remains just as crucial.
However, quality counts.
Fun fact: Human-written content performs way better than AI-written, cut-and-pasted blogs - see an in-depth study here for the facts (and also my blog: How to Use AI Copywriting.)
Remember: Quality blog content attracts audiences and establishes authority, ensuring your business stays visible and influential.
Blog Copywriting Process: How it Works
I’m often asked by first-time blog copywriting clients: “So how does this work?”
Here’s a quick run-through of what’s involved when you partner with me as your blog copywriter, including SEO, sign-off, publishing, and sharing. If you’re not sure where to start, read my post How to start a blog.
BLOG EDITORIAL SESSION: WHAT WILL WE TALK ABOUT?
To start regular blogging and article writing, you’ll need a solid list of topics - your editorial strategy. With my journalist training, I’m great at finding the best angles and news hooks from within your business to make your content stand out and grab attention. We’ll consider your different audience sectors: What topics interest them? What information are they looking for? What questions are they asking? What is relevant to them? The editorial session's goal is to develop a giant, long list of compelling topics covering all your audience sectors.
BLOG SEO STRATEGY: WHICH KEYWORDS?
With a solid list of compelling blog and article topics, the next step is SEO. What keywords are we targeting for each post? I use the latest SEO tools to identify the most searched-for and relevant keywords for each topic, ensuring we target phrases with high traffic and strong ranking potential. I also use these tools to expand your content strategy. By analysing search trends and keyword opportunities, I uncover additional highly relevant ideas to your business. This approach helps to keep your content fresh, engaging, and strategically aligned with what your audience is actively searching for.
BLOG WORD COUNT: HOW LONG SHOULD A BLOG BE?
So now we know the topics and the SEO strategies - the next question I’m often asked is: How long should a blog be? The answer to that is: It depends on the topic! Some topics are better suited to short-form blogs, which are around 350-400 words minimum. However, other topics need greater detail and depth, so they’ll be long-form blogs, typically 1,000+ words. I always tell my blog copywriting clients not to get hung up on word count - I write blogs the length they need to be for the topic, to ensure we get across all the points we want to make!
BLOG OUTLINE: WHAT’S THE GOAL?
Next, I’ll work with you to create a blog outline. This is a ‘map’ of the blog's topics, key takeaways, and call to action. What do you want customers to do/think when they read it - whether it’s making a purchase, signing up for a newsletter, or simply gaining valuable insights. The blog outline ensures that we cover all the important points you want to say, so your message is delivered effectively and resonates with your audience.
COPYWRITING YOUR BLOG: FIRST DRAFT
Once we’ve agreed on the blog outline, I’ll write the first draft. I’ll make sure it includes all the target keywords naturally while being engaging, compelling, and informative. A well-crafted blog that captures attention and provides valuable insights establishes your authority on the topic, building trust with your audience and boosting SEO, encouraging readers to return, share, and engage with your content. Feel free to make any changes and revisions to your blog. It's common for blogs to go through a couple of rounds of review or require approval from senior members in the business.
BLOG APPROVAL: publish, repurpose & share
Once your blog is signed off, go ahead and publish it! Share it across your social media platforms, including as a LinkedIn article, to maximise reach. (I can help with post wording if required!) Your well-crafted blog can also be repurposed into engaging slide shows or reworked into a script for other content formats - such as YouTube and TikTok - to enhance visibility and engagement. Again, I can help with all of that.
And that’s it! My typical blog copywriting process step-by-step, which will give you months of valuable, ripe-for-repurposing content.
Blog Copywriting Examples
Take a look at some examples of my blog copywriting work. Click on the image to read.
Adora Fertility Clinics
The brief: Regular, informative blogs about infertility, fertility treatments, and Adora’s USPs as Australia’s bulk-billed IVF specialists. This involved creating an editorial calendar for blog ideas in collaboration with the Marketing Manager.
Arrow Metal
The brief: Monthly blog articles and project case studies for perforated metal manufacturer Arrow Metal. Highlighting the benefits of perforated metal to specifiers, contractors, designers, and architects, and successful project applications. Take a look at project case study write-ups here.
Blog Copywriting FAQs
Why is blog copywriting important?
Blog copywriting is a brilliant way to keep your target audience (your clients and customers!) engaged, informed, and coming back for more. It’s like having a chat over coffee with your customers every week, where you share valuable insights, answer their questions, and build strong relationships. Regular blog posts keep your audience engaged and connected with your brand, so you become ‘the’ authority in your sector and, therefore, top of mind for your customers’ needs.
How often should I publish new blog posts?
Quality and consistency are more important than frequency. Whether it’s once a week or once a month, the key to blog copywriting is to stick to a schedule that works for you and provides value to your clients and customers. Regular updates keep your audience engaged and show that your business is on top of what’s happening in your industry. But it’s vital to make sure each post is relevant - and you’re not just blogging for the sake of it.
What makes a great blog post?
A great blog post speaks directly to your customers, answers their questions, and provides real value. A good test for a topic is this: Would YOU want to read it? If you don’t find it interesting, your customers and clients won’t either!
WHAT’S THE IDEAL LENGTH FOR A BLOG POST?
There’s no one-size-fits-all answer to this! But generally, blog posts should be long enough to cover the topic well. I don’t put word count limits on my blogs for this reason - it does depend on the topic. The main thing I focus on is providing valuable content. If I can do that in 400-500 words, great! If it takes more, that’s fine, too.
do blog posts really help with SEO?
Regularly updated blog posts with the right keywords help to keep your site fresh and relevant to search engines. But these days, blogs must be written for ‘people-first’ - not Google bots. Engaging, high-quality, and satisfying content written with your customers wants and needs in mind is the go!
HOW MUCH DOES IT COST TO WRITE A BLOG POST?
The cost of a blog post depends on the topic and length. Some blogs require considerable research, and that includes SEO keyword research. You may also need me to interview key people within your business to gather all the information for the blog. If you have topics in mind, it’s easy to get a no-obligation blog copywriting quote - just fill in the form below, and I’ll get back to you.
Hire me as your blog copywriter: Get a blog copywriting quote
Complete the form below or email elizabeth@elizabethwilsoncopywriting.com.