Experienced freelance copywriter.
Qualified journalist. Senior PR specialist.
I'm a skilled copywriter & strategist with over 25 years of professional experience in Australia and the UK.
With my background in journalism and years as a PR professional for some of the UK’s biggest corporates and brands, I deliver top-tier copywriting for websites, marketing collateral, brochures, whitepapers, capability statements, blogs and more.
I specialise in identifying what makes your business stand out, delivering on-point copy that attracts clients and drives brand growth.
I work with businesses across Australia, New Zealand, and beyond, helping them communicate their value more effectively. My clients include law firms, corporates, SMEs, fertility clinics, property developers, food brands, online retailers, and manufacturers.
Many of the businesses I support are long-term clients who rely on my strategic approach - one that goes beyond words to focus on customer needs, decision drivers, and the psychology behind every buying journey.
SPECIALIST COPYWRITING SKILLS
I have extensive copywriting experience in:
Law firm and professional services copywriting: Full websites, landing pages, capability statements, team bios, news releases for new appointments and promotions, firm brochures, e-newsletters, industry award entries
IVF and Medical copywriting: Website copywriting and marketing content for IVF clinics. Full website content, fertility and IVF blogs, patient information leaflets, clinic brochures, treatment guides, and social media posts
Skincare/beauty copywriting: Packaging copy, website guides, blogs, product descriptions
Property development & real estate copywriting: - New development sales brochures, blogs, full website content
Pub groups & breweries copywriting: Pub group websites, leases and landlord news, refurbishments, newsletters, company news, industry updates
Food & drink copywriting: Website content, product launches, new ranges, product packaging, product descriptions, brand stories
Manufacturing copywriting: Website content, brochures, and blogs for new ranges and company news
Human Resources copywriting: Website content and industry blogs
Retail & product copywriting: Product descriptions, news, blogs, and features
Architecture & Design copywriting - A&D community blogs
Translation services copywriting & content - Editing and revising translated-to-English content for overseas companies that have English-version marketing collateral, to make it engaging, compelling, readable, and professional
PROVEN PUBLIC RELATIONS & COPYWRITING EXPERTISE
My freelance copywriting career is founded on the art of telling a good story.
I’ll help you to tell yours.
I studied journalism at University in the UK, securing 100wpm shorthand and the skills to source the best news hooks and stories that avoided the news editor spike! I then went straight into PR, enjoying over a decade at Citypress, one of the UK's most successful, respected and award-winning independent PR agencies.
At Citypress I co-ordinated and devised creative PR campaigns for a variety of client accounts, from retail and fashion to food, travel and leisure. Clients included Lloyds TSB, canned food brand Princes, Italian food brand Napolina, Co-operative Travel Group, pub groups Admiral Taverns and Burtonwood Brewery and McArthurGlen Designer Outlets.
I specialised in copywriting within the agency, sourcing and writing client content including press releases, newsletters, marketing brochures, website copy, industry reports and award entries, across different sectors and audiences from corporate to consumer.
I became a freelance copywriter and content writer in 2010 after having a family and moved from Manchester, England to Sydney, Australia in 2015.
I now use my considerable expertise and writing skills to help Australian businesses thrive in the digital age where content is king.
EFFICIENT COPYWRITING PROCESS
Explore my copywriting services to find out how I can help your business to improve through great copy.
You can also learn more about how I work and a typical copywriting process. There are also some handy copywriting FAQs to help you get started.
If you’d like to make a copywriting enquiry, just fill in the form below.
I look forward to supporting you.