EOFY? More like EOF…yawn…So this isn’t a blog about why your business needs great copy in the next financial year. (I’m sure you know that already, right?)
It’s a bit of EOFY fun instead! Where I’m going to tell you the five BEST things I learned from my copywriting clients over the past 12 months.
That’s one of the best things about being a freelance copywriter in Australia. You get to work with people all over the country and learn all about their businesses. And being a nosy and curious sort – why do you think I went into journalism?! – it’s one of the best bits of the job. All those lovely Qs I can ask!
Ready to be amazed? Here’s my highlight reel of things I didn’t know this time last year – but I do now!
That dog food actually seems bloody delicious
Say what?! Don’t @ me! I’m talking about pet food that’s made with human-grade ingredients. If you have demanding diva dogs and fussy felines that won’t even sniff regular food, you can now give them a dish that wouldn’t look out of place on your dinner table. Think slow simmered beef bones turned into a delicious broth and whole food health supplements that even you would take. Pet food has upped its game.
What Gua Sha is
First, there was facial massage. Then face rollering. And now we have Gua Sha (it’s pronounced Gwa Sha, darlings). If you’re in search of the ever-elusive secret of youth and beauty, give this new-yet-ancient face craze a go. Much like face rollering, it gives your visage some va-va voom, through a specially-shaped massage tool, usually made of natural crystal, that fits the curves of the face and jaw.
Gua Sha has actually been practiced for centuries as a body treatment. Used on the face, it’s said to lift and firm the skin, give you a glow, and is super relaxing as well. Now that I’m staring mid-40s firmly in the face, this sounds good to me.
That if I want to be a songwriter, there’s a club for that
I don’t want to be the next Barry Gibb or anything – my hair’s too flat for a start - but being a songwriter just sounds sooo cool! If you’re a secret scribbler and dream of turning your prose into pop songs, then there’s a dedicated club just for you. Write to your heart’s content, share your lyrics, get feedback from fellow writers – all in a place where everyone’s in the same boat and super-supportive. If I was that sort of writer, I’d be joining up in a shot.
That gum reshaping is actually a THING!
I’m not joking on this one. If your smile is more Shergar than superstar, there’s actually a dental treatment that you can have to fix your gummy grin. It involves lasering and contouring the gum line so your teeth look longer and you show less gum when you smile. I’m assured it doesn’t hurt, and recovery time is really quick.
I know people have got way more self-conscious since video conferencing zoomed into our lives….so if this is you, you can now change your smile in all sorts of wonderful ways.
Yes, this is one of my dogs. Meet Lemmy.
That in lockdown, when you have 4 kids, 3 dogs, and a WFH-hubby who has stolen your desk, you CAN* cope
*Disclaimer: Only if you have the cavalry nearby. Also known as ‘grandparents’.
We’re all just doing our best here.
Keep safe out there. And here’s to the next 12 months!
If you need words that make people want to do business with you – for a website, brochure, email, blog, and so on – then just get in touch. I can’t wait to find out what you do as well!