Australia’s Freelance Copywriter for Best-in-Class Content.

 
elizabeth wilson copywriter Australia copywriter sydney

Weak copy costs you business. I help you win more of it.

I'm a professional Sydney-based freelance copywriter and strategist, helping Australian businesses, brands, and professional firms communicate with clarity and impact.

With 25+ years in copywriting and PR, I specialise in website copy, blogs and marketing materials that engage your audience and drive action.

Whether you need to refine your messaging, boost website conversions, or establish thought leadership, I deliver copy that works.

 

Ready to transform your website, copy, and comms?

What copywriting services does your business need?

I work with companies and brands of all sizes throughout Australia, New Zealand, and the Asia-Pacific region.

Computer showing good SEO website copywriting

SEO Website Copywriting

I’m an experienced SEO website copywriter. I’ve crafted sites for various brands and businesses, from fertility clinics and law firms to pub groups. Writing for ‘people-first’, my copy appeals to your customers and search engines, giving you a competitive edge.  

Hand showing the reach of good marketing copywriting

Marketing Copywriting

Technical docs, whitepapers, capability statements, adverts, brochures, newsletters, emails, packaging & more - however you talk to customers, my marketing copywriting services make sure you reach them in the right way, in line with brand style and tone of voice for a consistent and compelling message.

A megaphone showing the importance of good press release copywriting

Press Release & Corporate Copywriting

Big announcement to shout about? New team bios needed? Industry awards to go for? As a trained journalist & senior PR professional with over 25 years of copywriting expertise, my press release & PR copywriting services build your business and enhances your image.

A hand pointing to good SEO blog copywriting

SEO Blog Copywriting

Blogs are a powerful tool to connect and retain your customers. But if you don’t have the time or expertise, I will be your blog copywriter, providing SEO blog posts so your content is fresh, engaging and helpful to your customers and their search intent, positioning you as a trusted industry leader.

brand copywriter sydney storytelling

Brand Storytelling Copywriting

I’ll turn your ‘About’ story into a must-read. Using my years of PR and journalism expertise, I’ll uncover the hook that makes you stand out, interviewing the people-in-the-know in your business to make your story shine.

AI Content Editing & Improvement

Using AI copywriting tools like ChatGPT but find the results average rather than amazing? I will revise, edit, and improve your AI-produced content and give it the professional, compelling tone it needs to work for your business and engage your customers.

Trusted by Australian Businesses

My copywriting clients range from Australian law firms, consultants, and manufacturers to fertility clinics, household brands, real estate chains, and overseas corporates.

Copywriting results: What my clients say

slider testimonial

“Liz has been instrumental in delivering both the design and copy that brought our vision to life. The result is a best-in-class website that truly reflects who we are.”

Danny Kinney | Founder, GDB Systems/Prophet

“Liz helped us present our business in a way that connected with potential customers…she really wanted to ensure we got it right across all materials.”

Nick Nicolaou | One Eighty Property 

“Liz is the secret superhero of our business…her words are considered, clever and personal. Exactly what our business needed.”

Andros Walsh | Building Express

“Liz is great to work with, super responsive…she is a wonderful advocate for promoting affordable IVF in Australia.”

Mandy Cooper | National Marketing Manager, Adora Fertility

“We have been working with Liz to support our copy requirements here at the Council and she is the ultimate professional when it comes to copy! She is an absolute delight to work with and a fabulous copywriter.”

Loren Blundell | Head of Marketing & Events, Infrastructure Sustainability Council

“Liz has been such a great asset for our company. Not only does she have great communication skills, she was also able to really embody the brand and find the right tone of voice for us…an all-round gem to work with!”

Dari Kaplan | Dari’s Soups

“Liz is one of the best copywriters I’ve ever worked with She really knows our business and always goes the extra mile. The success of our website credits a lot to her excellent service.”

Lara Okhrimenko | Marketing Manager, Arrow Metal

“Elizabeth’s energy is invigorating, and she helped me to see my work from a whole new perspective. I really enjoyed her process. Highly recommend working with her!”

Alexandra Mowday | Alexandra Mowday Architecture + Design

 “Elizabeth consistently delivers exceptional copy. Her work has had many positive comments and has resulted in a number of quality prospects.”

Vanessa Kendall | Marketing Operations Manager, Extolla

“Elizabeth makes the copywriting for my law firm a breeze. She is really easy to talk to, responsive and understands the brief - and follows up!”

Justin Betar | Betar Lawyers Sydney

“Liz is a complete one-stop shop for strategy, knowledge and all things writing. She helped define who we are, who we needed to speak to, and how best to achieve our goals. She goes above and beyond.”

Andrew Stevenson | Brand DNA Audio/We Love Jam Studios

“We’ve engaged Elizabeth extensively as our copywriter across several business units. She is a joy to work with and always delivers content that exceeded our expectations. We wouldn’t work with anyone else.”

Michael Glinatsis | Head of Business Development, Kreisson Lawyers

“This is the first time we worked with Elizabeth and already such a great experience! She understands what we need and is very responsive. And did a very good retouching of our copy!”

Dennis Chan | Founder, Abacus Ventures Hong Kong

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