Cost is often a big consideration when you’re looking for a freelance copywriter for your Sydney or Australian business. Trouble is, no one charges in exactly the same way.
Copywriting rates vary, by hour or by project, and freelance copywriters all work differently.
When I came to Sydney, I based my copywriting fees in Australia on what I always charged in England.
A business contact of mine, Alistair Marshall of Professional Services Business Development pointed me to a blog he’d written when the topic of fees in professional services industries, such as law firms, came up in conversation.
Freelance Copywriter Price vs. Value
In the blog, called Experts Don’t Charge Low Fees, he emphasises that ‘value’ and ‘price’ are often perceived very separately.
“Top clients don’t expect low fees for the services of real experts,” he says. “If you can show real value, then price does not become the pivotal component in the decision-making process.”
Of course for some businesses, price will be a major factor when they are looking to bring in outside help. But for others, quality is the number 1 focus.
So what value do I provide as a copywriter?
If you want a good return on your copywriting investment, for your copy to be right and your project ready to go in the shortest time possible, then you need a professional freelance copywriter like me.
Because the reassurance that comes from using an experienced and expert copywriter is invaluable.
Copywriting Expertise: What You’re Paying For
When you hire me as your freelance copywriter, you will have someone on your team who has been writing for over 20 years.
I learnt the fundamentals of telling a story when I trained to be a journalist in the UK. When news editors made decisions about publishing your news story based on your first paragraph alone.
After journalism came public relations, for one of the UK’s biggest independent PR agencies, where the same principles applied. Write a bad press release for a client and it would never get coverage. Clients expected value and ROI on their PR investment. You simply had to know how to write.
And then came the digital age. Now less is more. The challenge is to tell a story in fewer words, and capture attention as quickly as possible, in today’s mobile-scrolling and socially-connected society.
So How Much Should You Pay a Copywriter in Sydney, Australia?
Back to the burning question: How much does it cost to work with me?
My fees reflect my expertise and considerable experience - which you can learn about here.
Because Alistair is right – you get what you pay for.
If you need a freelance copywriter, drop me an email about your requirements and I’ll get back to you with a transparently-priced quote.